Facebook & Instagram Ads: A Beginner’s Guide to Paid Promotions - SBDC

Introduction to creating, managing, and optimizing beginner-friendly paid promotions on Facebook and Inst

Facebook and Instagram Ads: A Beginner’s Guide to Paid Promotions

Curious about ads but not sure where to start or worried about wasting money? In this class, you’ll learn the basics of Facebook and Instagram ads in a clear and simple way. This session is designed to help beginners understand how paid promotions work and how to use ads to reach more people and support business growth.

What you will learn:

•  What Facebook and Instagram ads are and how they work
•  When it makes sense to use paid promotions for your business
•  How to avoid common mistakes when starting with ads

Topics covered:

•  Difference between boosted posts and ads
•  Basic ad goals and audiences
•  Budget basics and simple ad settings
•  Best practices for beginners