FREE COURSE! SBDC Start-Up Essentials: From Concept to Creation Module 2: Customer Discovery and Acquisition
Date and Time
Tuesday Apr 8, 2025
4:00 PM - 8:00 PM PDT
4/8/2025
4:00 PM - 8:00 PM (PDT)
Open - 30 places remaining
4/8/2025 8:00 AM (PDT)
No Fee
Location
Meri Birhane (619) 258-3670
East County Chamber 201 S. Magnolia Ave. , El Cajon CA 92020
Fees/Admission
Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event. Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned. Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.Registration Policies:
Website
Description
Multi-session Course
Business Start-up/Preplanning
START-UP ESSENTIALS: FROM CONCEPT TO CREATION
COURSE DESCRIPTION
Are you ready to turn your entrepreneurial dreams into reality? Join us for an interactive and informative series on starting your own business. Whether you're a seasoned professional or a budding entrepreneur, this series is designed to provide you with the practical tools and knowledge needed to launch and grow a successful business. Over four (4) weeks, participants will learn concept development to reduce failure, the necessity of marketing, the importance of financials, and what is needed to establish the business.
Participants who attend all four modules receive a certificate of completion.
What to Expect:
- Foundations of Entrepreneurship: Understand the fundamental principles of building a business from the ground up.
- Strategic Planning: Learn how to create a solid business plan that outlines your goals, target market, and financial projections.
- Legal Essentials: Navigate the legal landscape with insights into business structures, contracts, and compliance.
- Marketing Mastery: Discover effective strategies to promote your business, build your brand, and attract customers.
- Financial Fitness: Gain the financial literacy necessary to manage budgets, cash flow, and make informed business decisions.
- Interactive Workshops: Engage in hands-on activities and discussions to apply the concepts learned to your specific business idea.
- Upon completion, attendees will receive a certificate of competency and access to resources to help start and grow their small business.
INSTRUCTOR
Jeff Bernstein
“I enjoy the challenge of managing and growing a business and mentoring other entrepreneurs to do the same.” – Jeff Bernstein
In 1973, Jeff opened a retail floor covering store while completing his B.S.B.A. in Accounting and grew the business for the next 23 years eventually becoming the largest single-store flooring retailer in Milwaukee, Wisconsin. In 2000, he accepted a role as vice president of sales and operations for his biggest competitor, a five-showroom retailer/wholesaler where he was able to double revenues over a 12 year period. During brief periods of retirement, Jeff provided volunteer business advising and workshop services to the Coachella Valley SCORE and Women’s Business Center. In 2019, He joined the San Diego Imperial Vally SBDC network and has assisted over 450 clients, many of them on an on-going basis. Jeff continues to express that the work has been extremely gratifying.
COURSE FORMAT
This session is available in person. Details for arrival and parking will be provided upon registration.
