Start-Up Essentials From Concept to Creation (In-Person)

START-UP ESSENTIALS: FROM CONCEPT TO CREATION

COURSE DESCRIPTION

Are you ready to turn your entrepreneurial dreams into reality? Join us for an interactive and informative series on starting your own business. Whether you're a seasoned professional or a budding entrepreneur, this series is designed to provide you with the practical tools and knowledge needed to launch and grow a successful business. Over four (4) weeks, participants will learn concept development to reduce failure, the necessity of marketing, the importance of financials, and what is needed to establish the business.

Participants who attend all four modules receive a certificate of completion. 

What to Expect:

• Foundations of Entrepreneurship: Understand the fundamental principles of building a business from the ground up.
• Strategic Planning: Learn how to create a solid business plan that outlines your goals, target market, and financial projections.
• Legal Essentials: Navigate the legal landscape with insights into business structures, contracts, and compliance.
• Marketing Mastery: Discover effective strategies to promote your business, build your brand, and attract customers.
• Financial Fitness: Gain the financial literacy necessary to manage budgets, cash flow, and make informed business decisions.
• Interactive Workshops: Engage in hands-on activities and discussions to apply the concepts learned to your specific business idea.
• Upon completion, attendees will receive a certificate of competency and access to resources to help start and grow their small business.

 **This series takes place in-person in El Cajon.**

INSTRUCTOR

Jeff Bernstein

“I enjoy the challenge of managing and growing a business and mentoring other entrepreneurs to do the same.” – Jeff Bernstein

In 1973, Jeff opened a retail floor covering store while completing his B.S.B.A. in Accounting and grew the business for the next 23 years eventually becoming the largest single-store flooring retailer in Milwaukee, Wisconsin. In 2000, he accepted a role as vice president of sales and operations for his biggest competitor, a five-showroom retailer/wholesaler where he was able to double revenues over a 12 year period. During brief periods of retirement, Jeff provided volunteer business advising and workshop services to the Coachella Valley SCORE and Women’s Business Center. In 2019, He joined the San Diego Imperial Vally SBDC network and has assisted over 450 clients, many of them on an on-going basis. Jeff continues to express that the work has been extremely gratifying.

COURSE FORMAT  

This session is available in person. Details for arrival and parking will be provided upon registration.