Events, Marketing & Program Coordinator

Title:  Events, Marketing & Program Coordinator
Location: El Cajon CA
Position Type: Non-Exempt
Position Status: Events, Marketing & Program Coordinator / Non-Exempt – Full Time - Hourly
Hourly Rate:  $20.00-$24.00
 
Summary:   The Event, Program & Marketing Coordinator is an employee of The San Diego Regional East County Chamber of Commerce and reports to the Chamber President/CEO. The position is responsible for coordinating all Chamber events & programs.  While reporting directly to the President & CEO for The San Diego Regional East County Chamber of Commerce, the Events Coordinator will handle events from start to finish. As the primary point of contact for The San Diego East County Chamber of Commerce events, the Events Coordinator will primarily coordinate with the CEO, Chamber members, business owners, sales and marketing teams, and event exhibitors. Oversee & coordinate all volunteers for events.  Interact with all potential sponsors, donors, venue contacts and attendees as to establish the personal touch while establishing relationships for future interaction for the mutual benefit of the community.  Our goal is to Showcase The Chamber to maximize our outreach to community members, retain and engaging current members, and encourage membership growth through fun interactive networking and showing value for being a member of the San Diego Regional East County Chamber of Commerce.  The Marketing Coordinator develops and implements the Company’s advertising, marketing, and communications programs regarding its services, in order to build brand awareness, increase membership and ensure clear communications regarding a variety of matters. Additionally, the Marketing Coordinator supports all internal communication initiatives, events, Chamber staff and Leadership.  The Program Coordinator manages, supports and implements the company’s programs like Leadership East County, Refer East County and other programs.
 
Daily and Monthly Responsibilities:

• Reports directly to the President & CEO
• Communicate and Collaborate with the President & CEO for The Chamber on a regular basis
• Coordinate with staff, vendors, exhibitors and stakeholders during event planning
• Oversee all Events including but not limited to-First Friday Breakfast, Dine & Dialogue, WILL, Politics in Paradise, Leadership, East County Honors, Golf Tournament, Mixers, Ribbon Cutting, etc…
• Work with in-house team and outside contractors to create and distribute event listing pages on social media websites and other marketing/media outlets
• Manage event set up, tear down and follow-ups
• Establish standardized event procedures and train staff into properly executing them as a team
• Work with the President & CEO on creating and hitting events budget targets
• Negotiate contracts and consult with the President & CEO of The Chamber
• Oversee the Marketing, Events and Leadership East County Committees & work with the Chairs
• Oversee the Leadership Program and work with Committee Chair and Steering Committee
• Oversee the Refer East County Referral programs/groups
• Website and Social Media daily updates
• Manage and produce weekly Chamber newsletter
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support The Chamber in evaluating and establishing the marketing plan and strategy by working with the Marketing Committee members, assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Designing and implementing marketing campaigns
• Conduct research to analyze customers’ behavior (e.g. trends and preferences)
• Set up tracking systems for online marketing activities
• Prepare reports by collecting and analyzing data
• Collaborate with the events & membership departments to produce promotional materials
• Continually seek and research new sources of prospective customer data, and provide recommendations to the Events Coordinator and the CEO
• Attend trainings when the opportunity presents itself with CEO approval
• Recruit Committee Members & Chairs & consult with the President & CEO and Board Chair
• Create strategic plan to delegate committee chair and committee member tasks based on desire, strengths, and established community relationships
• Work with Committees on events, marketing, programs, opportunities, implementation, approvals and feedback
• Establish timelines for deadlines including, but not limited to, sponsorships, donations & RSVP lists.
• Prepare a schedule of events including placement of volunteers & distribute at final committee meeting prior to the event
• Track event key performance areas and identify items to work on for future event
• Works with IT contractor and The Chamber Team to support each department
• Support the maintenance and development of internal tools through technology
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices with the team
• Assist in the Chamber office with admin and answering phones
• Assist with Membership
• Oversee the Volunteer Program (Volunteers for Events and Programs)

• Experience in Events Management and Production.
• Marketing experience.
• Program implementation experience.
• Ability to work with many stakeholders with diverse perspectives and strong opinions to develop common ground and common vision to build events and membership
• Ability to work independently
• Capable of working with internal and external teams and partners
• Experience coordinating large-scale events
• Familiarity with event operations
• Ability to work under strict deadline
• Positive outlook
• Excellent work ethic
• Ability to develop community relationships
• Understand Chamber Master
• Experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience or knowledge with research using data analytics software
• Excellent writing, communication, and presentation skills
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Experience with SEO/SEM campaigns
• Solid computer skills, including MS Office, web analytics and Google Adwords
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Professional, Respectful and Trustworthy

• Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.

• Decisions made with general understanding of procedures, company policies, and business practices to achieve general results and deadlines. Responsible for setting project deadlines. Errors in judgment may cause short-term impact to co-workers and supervisor.