Government Contracts Unlocked: Marketing and Capabilities Statements

Module 3

Breaking into government contracting can feel overwhelming, but with the right foundation, strategy, and tools, any small business can confidently compete and win. This four-part training series guides participants step-by-step through the essential elements needed to build the knowledge, infrastructure, and confidence to pursue real opportunities in the federal, state, and local procurement marketplace

Module 3: Marketing and Capabilities Statements

Winning government work requires more than bidding—it demands visibility, relevance, and strong positioning. In this module, participants learn how to market to government buyers and prime contractors, create an effective Capability Statement and elevator pitch, use FPDS and SAM for targeted research, and build meaningful connections through events and outreach.

ATTENDEES WILL:

• how to market their business to government agencies and prime contractors
• how to create a compelling and effective Capability Statement
• how to refine and deliver a clear elevator pitch
• how to use FPDS and SAM for targeted market research
• how to build relationships through events and outreach efforts

TOPICS COVERED

• Marketing strategies for government contracting
• Key components of a strong Capability Statement
• Elevator pitch development and messaging
• Using FPDS and SAM to identify buying agencies
• Relationship-building at procurement events and outreach sessions

REGISTER FOR ALL 4 MODULES IN THE SERIES!

10/28/2026: Module 1: Creating a Foundation for Success

11/4/2026: Module 2: Certifications and Portal Registration

11/11/2026: Module 3: Marketing and Capabilities Statements

11/18/2026: Module 4: Proposal Writing and Beyond